Google announced some new mobile search ad improvements today.
These include: app promotion with a new Mobile App extension,
richer info about mobile apps in ad units, the ability to track Android app
downloads through AdWords and the addition of custom search ads to tablet apps.
“For the first time, businesses can use AdWords mobile search ads as a holistic
solution to promote, monetize and track their app downloads,” says Mobile
Search Ads product manager Anurag Agrawal.
The Mobile App extension is a new member of Google’s Ad
Extensions for promoting apps. It lets advertisers add a mobile
app download link to their search ads. Google says beta testers
found a 6% increase in clickthrough rate with the extension.
As far as the richer info in the ad units, that includes image previews, a
pp descriptions, pricing and ratings. All of the info comes directly from
Google Play and the iTunes App Store.
These include: app promotion with a new Mobile App extension,
richer info about mobile apps in ad units, the ability to track Android app
downloads through AdWords and the addition of custom search ads to tablet apps.
“For the first time, businesses can use AdWords mobile search ads as a holistic
solution to promote, monetize and track their app downloads,” says Mobile
Search Ads product manager Anurag Agrawal.
The Mobile App extension is a new member of Google’s Ad
Extensions for promoting apps. It lets advertisers add a mobile
app download link to their search ads. Google says beta testers
found a 6% increase in clickthrough rate with the extension.
As far as the richer info in the ad units, that includes image previews, a
pp descriptions, pricing and ratings. All of the info comes directly from
Google Play and the iTunes App Store.
specifically as AdWords conversions.
The custom search ads for tablet apps are
available through Google’s new AdMob SDK.
All of this comes after two quarters in a row of
sharp declines in cost per click for Google ads,
for which mobile has been largely blamed. More
people are searching with their mobile devices,
but the CPCs just haven’t been what they are for
desktop. Google believes that will change, however.
During the company’s earnings call earlier this month,
CEO Larry Page said he’s “very bullish” that mobile
CPCs will get better, noting that Google is making lots
of investments in that area and comparing it to how
desktop search was in the early 2000s.
“Mobile apps represent a significant opportunity for
businesses to reach their customers, and mobile
search is an important channel to reach these customers,”
says Agrawal. “We’re looking forward to bringing new
products in the coming year that will help businesses grow
by promoting, tracking, and monetizing their mobile apps
with Google.”
It will definitely be interesting to see what other improvements
and innovations Google comes up with for mobile ads this year.
It will be even more interesting to see how CPCs react in the
coming quarters.
About Chris Crum
Chris Crum has been a part of the WebProNews team
and the iEntry Network of B2B Publications since 2003.
Follow Chris on Twitter, on StumbleUpon, on Pinterest
and/or on Google: +Chris Crum.
resource: http://www.webpronews.com/google-launches-a-bunch-of-mobile-ad-improvements-2012-04
The custom search ads for tablet apps are
available through Google’s new AdMob SDK.
All of this comes after two quarters in a row of
sharp declines in cost per click for Google ads,
for which mobile has been largely blamed. More
people are searching with their mobile devices,
but the CPCs just haven’t been what they are for
desktop. Google believes that will change, however.
During the company’s earnings call earlier this month,
CEO Larry Page said he’s “very bullish” that mobile
CPCs will get better, noting that Google is making lots
of investments in that area and comparing it to how
desktop search was in the early 2000s.
“Mobile apps represent a significant opportunity for
businesses to reach their customers, and mobile
search is an important channel to reach these customers,”
says Agrawal. “We’re looking forward to bringing new
products in the coming year that will help businesses grow
by promoting, tracking, and monetizing their mobile apps
with Google.”
It will definitely be interesting to see what other improvements
and innovations Google comes up with for mobile ads this year.
It will be even more interesting to see how CPCs react in the
coming quarters.
About Chris Crum
Chris Crum has been a part of the WebProNews team
and the iEntry Network of B2B Publications since 2003.
Follow Chris on Twitter, on StumbleUpon, on Pinterest
and/or on Google: +Chris Crum.
resource: http://www.webpronews.com/google-launches-a-bunch-of-mobile-ad-improvements-2012-04
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